@NBA legend Carmelo Anthony and emerging NBA star Spencer Keith Jones joined me and IBM's Sarah Bruning Meron and Omnicom's Candace B. Here's the takeaway for me: Trust is built when people can see the work, the progress, the setbacks, the learning, and the… more
@NBA legend Carmelo Anthony and emerging NBA star Spencer Keith Jones joined me and IBM's Sarah Bruning Meron and Omnicom's Candace B. Here's the takeaway for me: Trust is built when people can see the work, the progress, the setbacks, the learning, and the consistency over time. Not just the highlight reel. In a world where everyone is tempted to post "look at me" content, the real value often comes from documenting the process -- on LinkedIn it's expected because people want to learn when they open up the app. The journey provides the context. The context builds credibility. And credibility creates trust. That's what I took away from this discussion: whether you're an iconic brand or hoops legend or just a professional navigating your industry -- don't just announce what happened. Share how you got there -- even the messy parts. cc: LinkedIn for Marketing Full discussion here: https://lnkd.in/p/dZJmNB7Y287 reactions · 10 comments · 2 repostsOpen on LinkedIn