Fernando Mendoza
Matt Derella
15Posts
13Own words
74Median reactions
5Median comments
84Median interactions
| Theme | Posts | Share of theirs | Team posts |
|---|---|---|---|
| Sales and ads products | 5 | 33% | 10 |
| AI and the future of work | 3 | 20% | 23 |
| Creators and posting on LinkedIn | 3 | 20% | 9 |
| AI slop and feed quality | 1 | 7% | 11 |
| Leadership and culture | 1 | 7% | 11 |
Claims
- Buyers form opinions through AI research before sellers know they are in market 24 Sept
- Smartly for LinkedIn personalises B2B creative at scale 24 Sept
- LinkedIn and Microsoft Advertising raised funds at a charity event 23 Sept
- A teammate's interview covers AI and advertising, including "Information is the new bid" 19 Sept
- Recommends a conversation on how Anthropic paces development for safety 17 Sept
- Openreserve won conditional approval for a US bank charter 7 Sept
- Recommends a post on systemising AI skills across organisations 26 Aug
- Epic and Disney show what immersive tools can do with strong IP 17 Aug
- Erik Dombrowski joins to lead Global Product Commercialization at Microsoft Advertising 12 Aug
- LinkedIn is giving members ways to shut down AI slop 7 Aug
- Gave an interview on B2B marketing across the human, LLM and agentic web 29 Jul
- Gaming advertising gets a dedicated lead 23 Jul
- Ads and good game play can coexist 23 Jul
- DeAndre Hopkins is building an audience on LinkedIn 21 Jul
- Trust is built by showing the work and the setbacks, not the highlight reel 3 Jul
Posts
"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone. Buying groups keep growing, and AI driven research means buyers are forming opinions long before a… more
"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone. Buying groups keep growing, and AI driven research means buyers are forming opinions long before a seller even knows they’re in-market. One generic asset stretched across every audience just doesn’t hold up. When audience insights and creative come together that’s the magic formula. That’s why I’m excited about Smartlyy for LinkedIn- a singular solution for B2B that drives relevant, intelligent creative that is personalized for your buyer groups at scale. For your marketing and creative team, that means less time getting creative out the door and more time on driving results that matter. Check out this page to learn more: https://lnkd.in/eWW2WsCZ cc: the one and only Laura Desmond240 reactions · 8 comments · 5 repostsOpen on LinkedIn
So proud to be part of LinkedIn and Microsoft and the ad industry for showing you can do well while doing good. Hat-tip team 🎩!
Rachel Steinberg
Never have I ever had so much fun embarrassing myself in front of teammates, colleagues, and ad industry professionals!! Even better that it was for such a… more
Never have I ever had so much fun embarrassing myself in front of teammates, colleagues, and ad industry professionals!! Even better that it was for such a good cause, The Valerie Fund! I think it's safe to say that LinkedIn and Microsoft Advertising's first-ever "CAREoke for the Kids" team was a rousing success - a top three finish, tons of funds raised, and a million ideas of how to take home the trophy next year, given how competitive we are. Huge kudos to my teammates Melissa Perrier Alejandra Wichmann Danielle Berman Jamie Heckelman Michael Katz Ellie Weed Miller Fahey, our fearless leader and cheerleader Matthew Derella, our team captain extraordinaire Melissa Sales, our plant aka judge Zach Christensen-Mohammed, and everyone that came out and supported! Full video is available with bribes...56 reactions · – comments · 1 repostOpen on LinkedIn
“Information is the new bid” and many other gems on AI and Advertising from my teammate Tim Frank in conversation with AdExchanger
Tim Frank
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact. I had a far-ranging conversation about the emerging AI… more
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact. I had a far-ranging conversation about the emerging AI economy with Allison Schiff at AdExchanger about what that means for brands, publishers, and commerce. We covered: • The three eras of the internet: human, LLM, and agentic, and how that plays out for brand discoverability • How bot traffic overtaking human traffic changes the discovery equation • The reality that information quality is becoming the new bid • That interviewing AI models is an important component of market research • Why open standards, such as the Universal Commerce Protocol are so critical to give AIs the ability to take action The shift can sound abstract, but my family experienced a small version of it this summer. We used AI to find specialty shops in New York based on things we already liked. It narrowed the options and helped us plan. Then we did the human part: walked around, explored, and bought a little more than planned. :) That balance of spending less time navigating complexity and more time enjoying the experience is where this gets interesting. Links: • Article: https://lnkd.in/gBKhTPe5 • YouTube: https://lnkd.in/gR4dsnax28 reactions · 5 comments · – repostsOpen on LinkedIn
worth a watch if you want hear directly from the ceo of Anthropic and Marc Benioff talk about the what the leading company in AI is doing about safety by adjusting the pacing of their development.
Salesforce
Live: Dario Amodei x Marc Benioff. The Anthropic co-founder & CEO joins us at Dreamforce for a conversation worth hearing. ☁️
97 reactions · 1 comment · 3 repostsOpen on LinkedIn
The Openreserve team led by Dee Choubey had a major milestone this past week earning conditional approval from regulators to be a full service US bank that offers real-time settlement across fiat and blockchain rails, direct Federal Reserve connectivity,… more
The Openreserve team led by Dee Choubey had a major milestone this past week earning conditional approval from regulators to be a full service US bank that offers real-time settlement across fiat and blockchain rails, direct Federal Reserve connectivity, tokenized deposits, and GENIUS Act-designed payment stablecoin infrastructure. At its heart, it provides a critical combination of technology and trust. it offers continuous capital to flow -- without the friction of borders or time zones. All transactions are verified and the bank is regulated. Great video below that brings it to life. It's an emerging space and excited to be connected to the amazing team building for the future.Dee Choubey
Introducing Openreserve, a blockchain native de-novo digital bank, finally out of stealth. This week the Office of the Comptroller of the Currency (OCC)… more
Introducing Openreserve, a blockchain native de-novo digital bank, finally out of stealth. This week the Office of the Comptroller of the Currency (OCC) granted conditional approval of our full-service U.S. national bank charter application. Preliminary conditional approval to charter a de novo national bank is a privilege our team does not take lightly. It is a significant milestone and the beginning of the most demanding phase of the work. We're building toward real-time settlement across fiat and blockchain rails, direct Federal Reserve connectivity, tokenized deposits, and GENIUS Act-designed payment stablecoin infrastructure. Thank you to the entire OpenReserve team, our board, investors, and to the OCC who ran a rigorous review. More to come! See what we are building: https://openreserve.ai31 reactions · 3 comments · – repostsOpen on LinkedIn
Just thought this was good knowledge for
leaders thinking about getting their AI game more systemized across orgs.
Dennis Woodside
Reskilling used to be framed as an individual project. Nights, weekends, your career, your problem, your dime. Plenty of people are still doing it that way —… more
Reskilling used to be framed as an individual project. Nights, weekends, your career, your problem, your dime. Plenty of people are still doing it that way — nobody is going to be more invested in your fluency than you. But the pace of AI has pushed the load past what individual effort can carry on its own. We've ended up splitting it three ways. The first part stays with the individual, and I don't want to soften that. The second sits with the company and it costs money. The third sits with whoever is running the place and it costs something harder to give; time. Companies that leave all three on the employee will get the fluency of the people who had time. On Freshworks’ share: we run a program called AI in Motion. We recently wrapped the third installment — three regional events across 11 cities, thousands of employees. Those events produced 25 innovation showcases: working prototypes from SecOps, IT, CX, Sales, Sales Ops, Engineering and Product, each one built against real customer or business problems. And 15 sessions where employees taught other employees how they're using AI in their own jobs — financial workflows, building pipeline, prototyping. Two things about that. It happened on work time, not on people's weekends. And it wasn't built for engineers. The prototypes that surprised me came out of functions that don't write code for a living. On the leadership share: I plan my whole training year in Claude — I run four races a summer and the plan is built and adjusted there. I also build prototypes in Lovable and send them to the product team. They're usually terrible ideas, but you can't set expectations from a distance. If the people running a company aren't in the tools, everyone below them reads that accurately, and no training program closes that gap. Here's what it looks like when fluency lands. Our product development lifecycle has changed. Designers work in Figma, push through Figma Make directly to code, and we've built the hooks into our production environment so what comes out already meets our internal coding standards. QA is largely automated. Cycle times are ~30% faster and AI products ship on a two-week cycle, which we weren't doing before. We've also turned our own AI Email agent on our own billing questions. It handled about 30% of them from the day we switched it on. Neither of those came from buying something. They came from people who already worked here figuring out what the tools could do in their part of the business. Most of our customers aren't from the tech industry. They're not benchmarking models on the weekend. They're looking to us to be conversant enough in this to help them get from experimentation to real use, and you can't outsource that to your product. Most of the AI debate at the CEO level is about which model, which stack, how much budget. That debate matters. What determines whether AI shows up in the P&L is whether the people you already employ know how to use what you've already bought19 reactions · 5 comments · – repostsOpen on LinkedIn
One of my oldest friends and former colleague Bill Clifford is helping build the Unreal Engine ecosystem at Epic Games. Their partnership with The Walt Disney Company reminds of the William Goldman quote: "The future is already here; it's just not evenly… more
One of my oldest friends and former colleague Bill Clifford is helping build the Unreal Engine ecosystem at Epic Games. Their partnership with The Walt Disney Company reminds of the William Goldman quote: "The future is already here; it's just not evenly distributed." Epic and Disney are showing what's possible with world class IP is paired with these mind-blowing tools that create deeply immersive experiences for fans. Can read more about it below. https://lnkd.in/eAFZrMCz74 reactions · 9 comments · 1 repostOpen on LinkedIn
Erik is one of those rare leaders who brings together deep product collaboration, commercial judgment, and a genuine understanding of what customers need. And a wonderfully dry sense of humor. Erik will lead Global Product Commercialization, helping us… more
Erik is one of those rare leaders who brings together deep product collaboration, commercial judgment, and a genuine understanding of what customers need. And a wonderfully dry sense of humor. Erik will lead Global Product Commercialization, helping us turn the extraordinary pace of innovation across Microsoft Advertising product and engineering into outcomes that matter for our customers. Welcome to Microsoft, Erik. Excited about this next chapter together.Erik Dombrowski
After 20 wonderful years, I've made the difficult decision to leave Google for my next adventure. I said goodbye to so many amazing people there last week;… more
After 20 wonderful years, I've made the difficult decision to leave Google for my next adventure. I said goodbye to so many amazing people there last week; people who shaped me and my career immeasurably. This week though, I could not be more excited to share that I’m starting a new chapter, and joining Microsoft as VP of Global Product Commercialization. I can’t wait to build with Matthew Derella and my amazing leadership team, and bring the best of Microsoft AI to bear to help our customers grow.99 reactions · 5 comments · 1 repostOpen on LinkedIn
We have more to do always on this front, but I’m really encouraged by the steps we are taking to empower our members to shut down AI slop.
Daniel Roth
People are good at spotting when something doesn’t feel authentic. Most of us (including me) use AI in some way in our communication, whether to… more
People are good at spotting when something doesn’t feel authentic. Most of us (including me) use AI in some way in our communication, whether to pressure-test some idea, research something, or sharpen our thinking. But we’ve all seen what happens when too much of that sharpening becomes the actual sharing — the content sounds the same and often doesn't stand up to scrutiny. My colleagues (particularly the world-class Oscar Rodriguez) and I see it in our feed and we’re working hard to change that. LinkedIn at its best is when people bring their own personality and perspective – sharing lessons, experiences and ideas that can help someone else learn or grow too. Appreciate The Wall Street Journal covering how we’re trying to lead from the front to take on AI slop and keep authentic voices front and center. https://lnkd.in/dk3c2zjn90 reactions · 11 comments · – repostsOpen on LinkedIn
My first Chat with the Hat! Thanks Reuben Webb for the opportunity
Reuben Webb
Matthew Derella of LinkedIn says B2B marketers are now building brands across three versions of the web at once, and mastery of one no longer covers the other… more
Matthew Derella of LinkedIn says B2B marketers are now building brands across three versions of the web at once, and mastery of one no longer covers the other two. The human web still runs on storytelling. What the LLM and agentic webs reward is something else, and he explains what. The Drum Bhairavi Jhaveri Jann Schwarz Mimi Turner Tony Bennett Ej Lim Janine Ramsay Steven Antoniewicz John McCarthy55 reactions · 5 comments · – repostsOpen on LinkedIn
LinkedIn
With new Collaborative Posts you can credit everyone who's worked on a post, project, milestone, or moment. Because we know some of the most interesting ideas… more
With new Collaborative Posts you can credit everyone who's worked on a post, project, milestone, or moment. Because we know some of the most interesting ideas on LinkedIn aren't coming from a single voice, but from people building something special together. And who better to put them to the test than Natalie (Corporate Natalie) and Ross Pomerantz? Feature access will roll out over the next few weeks, so if you don't have it yet, stay tuned!So excited to bring together relevant ad experiences that deliver strong results for advertisers while respecting amazing game play. These things can coexist. We will learn and iterate. No one better than Jonathan Stringfield, PhD to lead our efforts here.
Jonathan Stringfield, PhD
A few weeks ago my role shifted with a very specific goal: To bring dedicated focus to our gaming advertising business. This is a meaningful change for me not… more
A few weeks ago my role shifted with a very specific goal: To bring dedicated focus to our gaming advertising business. This is a meaningful change for me not just because it affords the opportunity to focus on what has always been my passion point, but because it was necessary – not just for XBOX, but the entire gaming industry. Our leaders have been clear: We want to create amazing experiences for our fans *and* have the business that supports these experiences in a healthy place. Today we launched and important step in this journey: Ad-supported cloud streaming - a more affordable way for players to get more value from XBOX. What do we hope to learn? It's simple: The level of value this provides to our players *and* creating a great experience for our advertising customers to unlock this value. How will we do it? By staying true to our principles, outlined in the blog post below: 1. We start with the player. Ads should create value. 2. We do not interrupt the flow of gameplay. 3. We hold ads to the same quality bar as our content. 4. We’re clear about what’s advertising. 5. We make sure ads fit what players expect on each platform. The result? Better player value, and better more demonstrable outcomes for our advertising partners. My team at XBOX Media Solutions will be exclusively bringing this to market, first with a select group of our most strategic clients. If you are a brand or agency who would like to be involved as we move forward, please reach out. https://lnkd.in/gx8RrmJm79 reactions · 9 comments · – repostsOpen on LinkedIn
The journey of DeAndre Hopkins continues. Grab a front row seat.
DeAndre Hopkins
One post I wrote on here reached 6.3 million people and ended up on the news. Two weeks ago I had 5,000 followers on here. Now I have 42,000. It started as… more
One post I wrote on here reached 6.3 million people and ended up on the news. Two weeks ago I had 5,000 followers on here. Now I have 42,000. It started as me talking about the side of my life nobody sees, the business, the investing, the things I've been building for years. That one post went so viral that people on X, on Instagram, and news outlets I'd never talked to were all covering it. The numbers aren't even the part that got me. It's the comments. Founders, young athletes, people who've built companies I'd never heard of, all in one thread. I've read every single one, and I've reached out to more than a few. What it showed me is simple. People don't care about the flash. They want to see you build something that outlasts you. Too many of us athletes pour everything into what's gone the second the career ends, the cars, the chains, the stuff that feels good today. I did some of that too. I just wish somebody told me sooner to put that same energy into myself, into things that keep paying long after the game lets you go. If you're an athlete, don't chase the temporary. Bet on who you are with the pads off, and do it right. The love on here has been unreal. Keep talking to me in the comments, I'm reading all of them.55 reactions · 5 comments · – repostsOpen on LinkedIn
@NBA legend Carmelo Anthony and emerging NBA star Spencer Keith Jones joined me and IBM's Sarah Bruning Meron and Omnicom's Candace B. Here's the takeaway for me: Trust is built when people can see the work, the progress, the setbacks, the learning, and the… more
@NBA legend Carmelo Anthony and emerging NBA star Spencer Keith Jones joined me and IBM's Sarah Bruning Meron and Omnicom's Candace B. Here's the takeaway for me: Trust is built when people can see the work, the progress, the setbacks, the learning, and the consistency over time. Not just the highlight reel. In a world where everyone is tempted to post "look at me" content, the real value often comes from documenting the process -- on LinkedIn it's expected because people want to learn when they open up the app. The journey provides the context. The context builds credibility. And credibility creates trust. That's what I took away from this discussion: whether you're an iconic brand or hoops legend or just a professional navigating your industry -- don't just announce what happened. Share how you got there -- even the messy parts. cc: LinkedIn for Marketing Full discussion here: https://lnkd.in/p/dZJmNB7Y287 reactions · 10 comments · 2 repostsOpen on LinkedIn