Thoroughly enjoyed spending time with a group of creators in Bengaluru last month. The common theme was sharing real experiences rather than perfect outcomes. Thanks Unnati Bagga, Dhairya Gangwani, Shivanshi Shivhare, Loveena Kamath, Dev Raj Saini and Mahima… more
Thoroughly enjoyed spending time with a group of creators in Bengaluru last month. The common theme was sharing real experiences rather than perfect outcomes. Thanks Unnati Bagga, Dhairya Gangwani, Shivanshi Shivhare, Loveena Kamath, Dev Raj Saini and Mahima Hans for the thoughtful discussion. Looking forward to more of your content on LinkedInlike 368love 50celebrate 15support 6insightful 1
In the realm of things I'm good at vs need to work on, I think it's clear where me on video falls. But I'm working on it and as with most things the only way to get good is to keep doing. In other words, when you watch this share feedback and as video rental… more
In the realm of things I'm good at vs need to work on, I think it's clear where me on video falls. But I'm working on it and as with most things the only way to get good is to keep doing. In other words, when you watch this share feedback and as video rental stores used to say in the 90's be kind [and rewind].
But I'm not alone here. For all of us, it's true that the only way to get good is to get going. And get going on LinkedIn. This the the platform, and one of the few places, where all the audiences that matter come together. For the c-suite that's employees, customers, investors, future hires, etc.
So as you push yourself and your exec to get started sharing on LinkedIn, here are a few simple things to focus on first:
1) The Follow button is your friend: On your profile flip the primary connection option from connect to follow. You'll save connections for people you know in real life and growing a following allows a broader set of folks to learn from and engage with you over time.
2) Use the Featured section: This is your highlight reel, the small set of content that you want people to see first. Pin the posts, interviews or important company moments that best reflect what you care about and how you lead.
3) Just start posting and avoid the corporate speak: It's hard I know, we've been trained to talk a certain way at work. But it is the direct, authentic perspective that shows who YOU are that people want. That's what helps the audience you care about get to know the real you.
Want more tips? We have a new cohort kicking off next week for our LinkedIn for Executives and Communicators program. You and your team can register here: https://lnkd.in/gd3BhbB3like 66love 9insightful 9celebrate 4support 1
The journey of DeAndre Hopkins continues. Grab a front row seat.
DeAndre Hopkins
One post I wrote on here reached 6.3 million people and ended up on the news.
Two weeks ago I had 5,000 followers on here. Now I have 42,000.
It started as… more
One post I wrote on here reached 6.3 million people and ended up on the news.
Two weeks ago I had 5,000 followers on here. Now I have 42,000.
It started as me talking about the side of my life nobody sees, the business, the investing, the things I've been building for years. That one post went so viral that people on X, on Instagram, and news outlets I'd never talked to were all covering it.
The numbers aren't even the part that got me. It's the comments. Founders, young athletes, people who've built companies I'd never heard of, all in one thread. I've read every single one, and I've reached out to more than a few.
What it showed me is simple. People don't care about the flash. They want to see you build something that outlasts you.
Too many of us athletes pour everything into what's gone the second the career ends, the cars, the chains, the stuff that feels good today. I did some of that too. I just wish somebody told me sooner to put that same energy into myself, into things that keep paying long after the game lets you go.
If you're an athlete, don't chase the temporary. Bet on who you are with the pads off, and do it right.
The love on here has been unreal. Keep talking to me in the comments, I'm reading all of them.like 37celebrate 11love 5insightful 1support 1
Creators are on fire on LinkedIn! We’ve seen a 90% increase in members adding ‘creator’ to their profile. From entrepreneurs to professional athletes, more people are coming to LinkedIn to share expertise, grow their following and create opportunity. Thanks… more
Creators are on fire on LinkedIn! We’ve seen a 90% increase in members adding ‘creator’ to their profile. From entrepreneurs to professional athletes, more people are coming to LinkedIn to share expertise, grow their following and create opportunity. Thanks Julia Hood and Business Insider for the great convo on what’s driving this shift. If you’re building your brand or business, you can do it on LinkedIn!
https://lnkd.in/geAdUnt3like 172celebrate 28love 12insightful 12funny 1
@NBA legend Carmelo Anthony and emerging NBA star Spencer Keith Jones joined me and IBM's Sarah Bruning Meron and Omnicom's Candace B.
Here's the takeaway for me: Trust is built when people can see the work, the progress, the setbacks, the learning, and the… more
@NBA legend Carmelo Anthony and emerging NBA star Spencer Keith Jones joined me and IBM's Sarah Bruning Meron and Omnicom's Candace B.
Here's the takeaway for me: Trust is built when people can see the work, the progress, the setbacks, the learning, and the consistency over time. Not just the highlight reel. In a world where everyone is tempted to post "look at me" content, the real value often comes from documenting the process -- on LinkedIn it's expected because people want to learn when they open up the app. The journey provides the context. The context builds credibility. And credibility creates trust.
That's what I took away from this discussion: whether you're an iconic brand or hoops legend or just a professional navigating your industry -- don't just announce what happened. Share how you got there -- even the messy parts.
cc: LinkedIn for Marketing
Full discussion here: https://lnkd.in/p/dZJmNB7Ylike 245celebrate 17love 14insightful 7support 4
