So excited to bring together relevant ad experiences that deliver strong results for advertisers while respecting amazing game play. These things can coexist. We will learn and iterate. No one better than Jonathan Stringfield, PhD to lead our efforts here.
Jonathan Stringfield, PhD
A few weeks ago my role shifted with a very specific goal: To bring dedicated focus to our gaming advertising business. This is a meaningful change for me not… more
A few weeks ago my role shifted with a very specific goal: To bring dedicated focus to our gaming advertising business. This is a meaningful change for me not just because it affords the opportunity to focus on what has always been my passion point, but because it was necessary – not just for XBOX, but the entire gaming industry. Our leaders have been clear: We want to create amazing experiences for our fans *and* have the business that supports these experiences in a healthy place. Today we launched and important step in this journey: Ad-supported cloud streaming - a more affordable way for players to get more value from XBOX. What do we hope to learn? It's simple: The level of value this provides to our players *and* creating a great experience for our advertising customers to unlock this value. How will we do it? By staying true to our principles, outlined in the blog post below: 1. We start with the player. Ads should create value. 2. We do not interrupt the flow of gameplay. 3. We hold ads to the same quality bar as our content. 4. We’re clear about what’s advertising. 5. We make sure ads fit what players expect on each platform. The result? Better player value, and better more demonstrable outcomes for our advertising partners. My team at XBOX Media Solutions will be exclusively bringing this to market, first with a select group of our most strategic clients. If you are a brand or agency who would like to be involved as we move forward, please reach out. https://lnkd.in/gx8RrmJm79 reactions · 9 comments · – repostsOpen on LinkedIn