Fernando Mendoza
Matt Derella
SVP, LinkedIn Ads & Microsoft AdvertisingLinkedIn profile
4Posts
1Plain reshares
56Median reactions
7Median comments
57Median interactions
Topics
| Topic | Posts | Share | Team | Execs on it |
|---|---|---|---|---|
| Sales and ads products | 2 | 50% | 4 | 3 |
| AI industry commentary | 1 | 25% | 2 | 2 |
What they claim · 4
- Buyers form opinions through AI research before sellers know they are in market 24 Sept
- Smartly for LinkedIn personalises B2B creative at scale 24 Sept
- LinkedIn and Microsoft Advertising raised funds at a charity event 23 Sept
- A teammate's interview covers AI and advertising, including "Information is the new bid" 19 Sept
Posts
"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone. Buying groups keep growing, and AI driven research means buyers are forming opinions long before a… more
"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone. Buying groups keep growing, and AI driven research means buyers are forming opinions long before a seller even knows they’re in-market. One generic asset stretched across every audience just doesn’t hold up. When audience insights and creative come together that’s the magic formula. That’s why I’m excited about Smartlyy for LinkedIn- a singular solution for B2B that drives relevant, intelligent creative that is personalized for your buyer groups at scale. For your marketing and creative team, that means less time getting creative out the door and more time on driving results that matter. Check out this page to learn more: https://lnkd.in/eWW2WsCZ cc: the one and only Laura Desmond240 reactions · 8 comments · 5 repostsOpen on LinkedIn
So proud to be part of LinkedIn and Microsoft and the ad industry for showing you can do well while doing good. Hat-tip team 🎩!
Rachel Steinberg
Never have I ever had so much fun embarrassing myself in front of teammates, colleagues, and ad industry professionals!! Even better that it was for such a… more
Never have I ever had so much fun embarrassing myself in front of teammates, colleagues, and ad industry professionals!! Even better that it was for such a good cause, The Valerie Fund! I think it's safe to say that LinkedIn and Microsoft Advertising's first-ever "CAREoke for the Kids" team was a rousing success - a top three finish, tons of funds raised, and a million ideas of how to take home the trophy next year, given how competitive we are. Huge kudos to my teammates Melissa Perrier Alejandra Wichmann Danielle Berman Jamie Heckelman Michael Katz Ellie Weed Miller Fahey, our fearless leader and cheerleader Matthew Derella, our team captain extraordinaire Melissa Sales, our plant aka judge Zach Christensen-Mohammed, and everyone that came out and supported! Full video is available with bribes...56 reactions · – comments · 1 repostOpen on LinkedIn
“Information is the new bid” and many other gems on AI and Advertising from my teammate Tim Frank in conversation with AdExchanger
Tim Frank
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact. I had a far-ranging conversation about the emerging AI… more
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact. I had a far-ranging conversation about the emerging AI economy with Allison Schiff at AdExchanger about what that means for brands, publishers, and commerce. We covered: • The three eras of the internet: human, LLM, and agentic, and how that plays out for brand discoverability • How bot traffic overtaking human traffic changes the discovery equation • The reality that information quality is becoming the new bid • That interviewing AI models is an important component of market research • Why open standards, such as the Universal Commerce Protocol are so critical to give AIs the ability to take action The shift can sound abstract, but my family experienced a small version of it this summer. We used AI to find specialty shops in New York based on things we already liked. It narrowed the options and helped us plan. Then we did the human part: walked around, explored, and bought a little more than planned. :) That balance of spending less time navigating complexity and more time enjoying the experience is where this gets interesting. Links: • Article: https://lnkd.in/gBKhTPe5 • YouTube: https://lnkd.in/gR4dsnax28 reactions · 5 comments · – repostsOpen on LinkedIn