LinkedIn's executives are pushing one message: as AI floods hiring and feeds, LinkedIn is where the people are real.
What they talk about most · ranked by posts
| Posts | Execs | Median reactions | ||
|---|---|---|---|---|
| 1 | AI hiring products Hiring Assistant 2 does the searching and screening so recruiters can decide. | 7 | 5 | 161 |
| 2 | Talent Connect The annual talent event, used this year to launch Hiring Assistant 2. | 7 | 4 | 191 |
| 3 | Verification and trust 115 million verified members; knowing who is real is the basis of trust. | 7 | 5 | 224 |
| 4 | AI and the future of work AI takes the routine work; judgement, skills and leadership stay human. | 6 | 5 | 184 |
| 5 | Leadership and culture Short personal notes on praise, talent and how to run a team. | 5 | 5 | 145 |
Do they speak as one?
In step on launch days. On their own the rest of the time.
When something ships, five or six of them post within days and repeat the same lines. Between launches each goes back to a personal beat, and they almost never point to one another.
72%of posts are on a topic three or more share
2 of 14have reshared or named a colleague
2 of 36posts do so
Hari → Ryan
Nicole → Dan
Latest week · 28 Sept · part week
Hiring Assistant 2 launched at Talent Connect and five executives posted on it. Ryan Roslansky said he will leave at year end.
| Topic | This week | Week of 21 Sept | |
|---|---|---|---|
| AI hiring products | 6 | 1 | Up 5 |
| Talent Connect | 6 | 1 | Up 5 |
| Leadership and culture | 3 | 1 | Up 2 |
| AI and the future of work | 2 | 1 | Up 1 |
| Leadership change | 2 | 0 | New |
Topics by week
All topics| 14 Sept | 21 Sept | 28 Sept | Weeks | Posts | Execs | |
|---|---|---|---|---|---|---|
| Themes | ||||||
| AI and the future of work | 3 | 1 | 2 | 3 of 3 | 6 | 5 |
| Leadership and culture | 1 | 1 | 3 | 3 of 3 | 5 | 5 |
| Engineering and infrastructure | 2 | 1 | 2 of 3 | 3 | 1 | |
| Product | ||||||
| AI hiring products | 1 | 6 | 2 of 3 | 7 | 5 | |
| Verification and trust | 6 | 1 | 2 of 3 | 7 | 5 | |
| Sales and ads products | 1 | 3 | 2 of 3 | 4 | 3 | |
| Moments | ||||||
| Talent Connect | 1 | 6 | 2 of 3 | 7 | 4 | |
| Leadership change | 2 | 1 of 3 | 2 | 2 | ||
Who says what
Jessica Jensen
- Most active: 22 posts, every launch covered
- Gen Z as the next B2B buyers
- Women in leadership and in AI jobs
Dan Shapero
- Posts on every launch, briefly
- Wants LinkedIn to help Gen Z build work relationships
- Short leadership lessons
Erran Berger
- Engineering: own data centres, AI at flat compute
- Reshares on AI philanthropy and nonprofits
- None of the product launches
Nicole Leverich
- Launch news, told through the comms team
- Career stories and networking advice
- How executives should post on LinkedIn
Matt Derella
- Mostly reshares with a line of comment
- Advertising: gaming ads, B2B creative
- Trust comes from showing the work
Ryan Roslansky
- AI should give people time back
- Promotes his career show, The Path
- Announced on 1 Oct he leaves at year end
Hari Srinivasan
- What shipped: AI slop controls, verification, feed
- Questions about AI: agents, strikes, the economy
- A tribute to Roslansky on his exit
Mark Lobosco
- Each launch framed for customers
- Gen Z buyers trust people, not brands
- Kickoff and earnings recaps
Blake Lawit
- Six of seven posts promote his podcast, The Messy Middle
- One on the Fourth Amendment and privacy
Archana Sekhar
- Two posts, both sharing interviews about her career
Anthony Chavez
- One post: Gen Z buyers and Thought Leader Ads
Teuila Hanson
- One post: people, not plans, are the advantage
Raghu Hiremagalur
- One post: engineering craft keeps AI compute efficient
Jordan Levy
- One post: the quarter's results
Where they say the same thing
- Verification. Five executives in three days, with the same figures: 115 million verified, 75 a minute.
- Hiring Assistant 2. Five executives in three days. Shapero and Leverich use identical wording.
- AI slop. Shapero, Srinivasan, Jensen, Derella and Roslansky all argue against AI-written content.
- Kickoff and earnings. Seven executives posted on the kickoff or earnings in late July.
- Gen Z buyers. Jensen, Lobosco and Chavez cite the same research and the same statistic.
Where they take a different angle
- Gen Z. Shapero sees members to help. Jensen, Lobosco and Chavez see buyers to reach.
- AI. Roslansky writes about society, Shapero about jobs, Srinivasan about agents, Berger about compute cost.
- Hiring Assistant 2. Srinivasan explains how it works. Lobosco sells it to customers. Jensen leads with market data.
- Off the main line. Berger and Lawit each post on their own subject, engineering and a podcast, and on none of the launches.
The critic
Fourteen of you, and five do two thirds of the talking. On launch day you arrive together, saying the same sentence. The rest of the quarter I got a podcast plug, a college football update and a photo of a coffee cup.
- Dan Shapero. You post like a man between meetings, and it suits you. Your note about passing on praise drew more than twice what either launch post did. Draw your own conclusion.
- Jessica Jensen. Twenty-two posts and 46 exclamation marks. I believe you are excited. I would believe it more at half the volume.
- Ryan Roslansky. Two sentences about talented people: 1,813 reactions. Two hundred and eighty-eight words on AI leadership: 532. You already know which one to write.
- Hari Srinivasan. You tell people what actually shipped. Nobody else here does. The 389-word version could lose 150 and nobody would miss them.
- Nicole Leverich. A median of 146 words, the longest of anyone here who posts regularly. The Chief Communications Officer needs an editor.
- Erran Berger. "This is wild." "Must read alert!" "This times a million." Six reshares with nothing added. Then you write about your own data centres and it is the most substantial thing here. More of that.
- Matt Derella. Ten of your fifteen posts are someone else's with a line on top. I know what you read. I still do not know what you think.
- Mark Lobosco. Nine posts, most of them a customer pitch with a question at the end. One of them has 8,970 reactions, and I have questions about how.
- Blake Lawit. Six of seven posts are podcast promos. You run legal and global affairs in a year of AI regulation, and what I learned about was Doja Cat.
- Archana Sekhar. Two posts, both pointing at interviews you gave elsewhere. Next time, say it here.
- Anthony Chavez. One post in three months. A chief product officer with one thing to say.
- Teuila Hanson, Raghu Hiremagalur, Jordan Levy. One post each, all in the last three days of July, then silence for two months. That is attendance, not posting.