Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the… more
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the most effective way to do it.
And as AI changes how people find information, one thing hasn't changed: people trust people. That's why the smartest companies are partnering with trusted voices like Allie K. Miller, Bernard Marr and Meghana Dhar, who are already influencing the next generation of buyers.
Check out the research here and let me know how you are earning the trust of the next generation of buyers:
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How do you turn a passion for science into a company that changes how millions of people think about their health? Anne Wojcicki, founder of 23andMe, joined us on the latest episode of The Messy Middle to discuss the lessons she's learned from building one of the world's most groundbreaking biotech companies.
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As AI moves from experimentation to production, discipline is going to matter just as much as ambition.
At LinkedIn we saw a while ago that the cost trends were clear, and that the future of our products would be powered by increasingly compute-expensive AI… more
As AI moves from experimentation to production, discipline is going to matter just as much as ambition.
At LinkedIn we saw a while ago that the cost trends were clear, and that the future of our products would be powered by increasingly compute-expensive AI workloads that are more intelligent, more capable, and more useful. But those workloads have to be ROI positive, and that’s not something you can just wake up and do overnight. So we set ourselves a challenge that sounds counterintuitive in today’s environment: how do we deliver increasingly sophisticated AI experiences while keeping our compute footprint as close to flat as possible?
This is where owning our own data centers and infrastructure as an applied ML company really pays off, because we can put in the instrumentation and make efficiency a long term investment up and down the stack rather than a one-time push. None of it came from a single breakthrough - it’s the outcome of hundreds of improvements, from optimizing GPU utilization and workload allocation to distilling larger models into smaller and more efficient ones to rethinking how work is distributed across training, inference, storage, and systems design. The results of that intentional push are starting to play out in terms of better experiences for our members and customers while giving our engineers the flexibility to keep innovating.
Raghu and I recently sat down with Paresh Dave at WIRED to talk through all of this, check it out!
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How does growing up on a small family farm shape the way you approach technology, healthcare, and public service? Senator Ben Ray Luján joined us on the latest episode of The Messy Middle to discuss leadership, community, and the policies that connect people in an increasingly digital world.
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On America's 250th birthday, it's worth celebrating the Fourth Amendment and the right to privacy it helps to protect. Understanding its history shows how it remains crucial to protecting freedom today. Check out the video to learn more.
Brad Smith
From Boston’s Old State House to the digital age, the fight for liberty has always been a fight for privacy. It was there that James Otis’s challenge to… more
From Boston’s Old State House to the digital age, the fight for liberty has always been a fight for privacy. It was there that James Otis’s challenge to arbitrary government searches inspired John Adams to later say the true spirit of independence was born when the meaning of freedom was first understood. As America celebrates 250 years, the lesson endures: trust is the foundation of freedom. And each generation must decide how to protect it in a changing world.
Coming Friday: Episode 3 from the Ford Piquette Plant. https://aka.ms/America250
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What do Beyoncé, Doja Cat, and former Congressman Patrick McHenry all have in common? 👔
Episode 5 of The Messy Middle out now: https://lnkd.in/e_QHEW5j
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