The journey of DeAndre Hopkins continues. Grab a front row seat.
DeAndre Hopkins
One post I wrote on here reached 6.3 million people and ended up on the news. Two weeks ago I had 5,000 followers on here. Now I have 42,000. It started as… more
One post I wrote on here reached 6.3 million people and ended up on the news. Two weeks ago I had 5,000 followers on here. Now I have 42,000. It started as me talking about the side of my life nobody sees, the business, the investing, the things I've been building for years. That one post went so viral that people on X, on Instagram, and news outlets I'd never talked to were all covering it. The numbers aren't even the part that got me. It's the comments. Founders, young athletes, people who've built companies I'd never heard of, all in one thread. I've read every single one, and I've reached out to more than a few. What it showed me is simple. People don't care about the flash. They want to see you build something that outlasts you. Too many of us athletes pour everything into what's gone the second the career ends, the cars, the chains, the stuff that feels good today. I did some of that too. I just wish somebody told me sooner to put that same energy into myself, into things that keep paying long after the game lets you go. If you're an athlete, don't chase the temporary. Bet on who you are with the pads off, and do it right. The love on here has been unreal. Keep talking to me in the comments, I'm reading all of them.55 reactions · 5 comments · – repostsOpen on LinkedIn
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