If Gen Z doesn’t trust you, they won’t buy from you! Gen Z is joining the group that is driving B2B buying decisions, from AI tools to CRM platforms and more. Yet a generation that’s grown up constantly connected online often feels disconnected… more
If Gen Z doesn’t trust you, they won’t buy from you! Gen Z is joining the group that is driving B2B buying decisions, from AI tools to CRM platforms and more. Yet a generation that’s grown up constantly connected online often feels disconnected professionally. Our latest research found that 72% of Gen Z feel stuck on the sidelines of their professional communities. When professional connection feels out of reach, people look for voices they can trust. In fact, 86% of B2B marketers say Gen Z and millennial buyers trust peer recommendations and expert voices MORE than branded marketing. We’re seeing this play out on LinkedIn through creators like Natalie (Corporate Natalie), Avni Barman and Chris Do, who are helping people learn and make more informed decisions every day. Check out the full research. I’d love to hear from you, how are you building trust with the next generation of buyers? https://lnkd.in/g6dWMV9a576 reactions · 56 comments · 14 repostsOpen on LinkedIn