"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone.
Buying groups keep growing, and AI driven research means buyers are forming opinions long before a… more
"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone.
Buying groups keep growing, and AI driven research means buyers are forming opinions long before a seller even knows they’re in-market. One generic asset stretched across every audience just doesn’t hold up.
When audience insights and creative come together that’s the magic formula. That’s why I’m excited about Smartlyy for LinkedIn- a singular solution for B2B that drives relevant, intelligent creative that is personalized for your buyer groups at scale.
For your marketing and creative team, that means less time getting creative out the door and more time on driving results that matter.
Check out this page to learn more: https://lnkd.in/eWW2WsCZ cc: the one and only Laura Desmondlike 182celebrate 32love 19insightful 7
“Information is the new bid” and many other gems on AI and Advertising from my teammate Tim Frank in conversation with AdExchanger
Tim Frank
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact.
I had a far-ranging conversation about the emerging AI… more
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact.
I had a far-ranging conversation about the emerging AI economy with Allison Schiff at AdExchanger about what that means for brands, publishers, and commerce.
We covered:
• The three eras of the internet: human, LLM, and agentic, and how that plays out for brand discoverability
• How bot traffic overtaking human traffic changes the discovery equation
• The reality that information quality is becoming the new bid
• That interviewing AI models is an important component of market research
• Why open standards, such as the Universal Commerce Protocol are so critical to give AIs the ability to take action
The shift can sound abstract, but my family experienced a small version of it this summer. We used AI to find specialty shops in New York based on things we already liked. It narrowed the options and helped us plan. Then we did the human part: walked around, explored, and bought a little more than planned. :)
That balance of spending less time navigating complexity and more time enjoying the experience is where this gets interesting.
Links:
• Article: https://lnkd.in/gBKhTPe5
• YouTube: https://lnkd.in/gR4dsnaxlike 24celebrate 3love 1
My first Chat with the Hat! Thanks Reuben Webb for the opportunity
Reuben Webb
Matthew Derella of LinkedIn says B2B marketers are now building brands across three versions of the web at once, and mastery of one no longer covers the other… more
Matthew Derella of LinkedIn says B2B marketers are now building brands across three versions of the web at once, and mastery of one no longer covers the other two. The human web still runs on storytelling. What the LLM and agentic webs reward is something else, and he explains what. The Drum Bhairavi Jhaveri Jann Schwarz Mimi Turner Tony Bennett Ej Lim Janine Ramsay Steven Antoniewicz John McCarthylike 44celebrate 4insightful 4love 3
So excited to bring together relevant ad experiences that deliver strong results for advertisers while respecting amazing game play. These things can coexist. We will learn and iterate. No one better than Jonathan Stringfield, PhD to lead our efforts here.
Jonathan Stringfield, PhD
A few weeks ago my role shifted with a very specific goal: To bring dedicated focus to our gaming advertising business. This is a meaningful change for me not… more
A few weeks ago my role shifted with a very specific goal: To bring dedicated focus to our gaming advertising business. This is a meaningful change for me not just because it affords the opportunity to focus on what has always been my passion point, but because it was necessary – not just for XBOX, but the entire gaming industry.
Our leaders have been clear: We want to create amazing experiences for our fans *and* have the business that supports these experiences in a healthy place. Today we launched and important step in this journey: Ad-supported cloud streaming - a more affordable way for players to get more value from XBOX.
What do we hope to learn? It's simple: The level of value this provides to our players *and* creating a great experience for our advertising customers to unlock this value.
How will we do it? By staying true to our principles, outlined in the blog post below:
1. We start with the player. Ads should create value.
2. We do not interrupt the flow of gameplay.
3. We hold ads to the same quality bar as our content.
4. We’re clear about what’s advertising.
5. We make sure ads fit what players expect on each platform.
The result? Better player value, and better more demonstrable outcomes for our advertising partners.
My team at XBOX Media Solutions will be exclusively bringing this to market, first with a select group of our most strategic clients. If you are a brand or agency who would like to be involved as we move forward, please reach out.
https://lnkd.in/gx8RrmJmlike 64celebrate 11love 4
