"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone.
Buying groups keep growing, and AI driven research means buyers are forming opinions long before a… more
"I know exactly who we need to reach but I just can't produce enough relevant creative fast enough to reach them.” If this sounds familiar you’re not alone.
Buying groups keep growing, and AI driven research means buyers are forming opinions long before a seller even knows they’re in-market. One generic asset stretched across every audience just doesn’t hold up.
When audience insights and creative come together that’s the magic formula. That’s why I’m excited about Smartlyy for LinkedIn- a singular solution for B2B that drives relevant, intelligent creative that is personalized for your buyer groups at scale.
For your marketing and creative team, that means less time getting creative out the door and more time on driving results that matter.
Check out this page to learn more: https://lnkd.in/eWW2WsCZ cc: the one and only Laura Desmondlike 182celebrate 32love 19insightful 7
Business moves fast and your relationships need to keep up! 🚀
Someone gets promoted. A new decision-maker joins. Your champion takes a new role. And suddenly the account you thought you knew looks pretty different.
So we are bringing Sales Navigator into… more
Business moves fast and your relationships need to keep up! 🚀
Someone gets promoted. A new decision-maker joins. Your champion takes a new role. And suddenly the account you thought you knew looks pretty different.
So we are bringing Sales Navigator into Microsoft Teams. Instead of asking people to go looking for what changed, the changes come to them, right where they’re already working. NICE!
The best sales teams aren’t working from last quarter’s picture of a customer. They’re up on what’s happening right now. #ItWorksWhereYouWorklike 107celebrate 23love 14insightful 2
I spend a lot of time speaking to Chief Revenue officers and growing faster is by far the most consistent theme.
The other? How to build the right tech stack to help their teams be more successful. And they don't want more tech, they want their existing… more
I spend a lot of time speaking to Chief Revenue officers and growing faster is by far the most consistent theme.
The other? How to build the right tech stack to help their teams be more successful. And they don't want more tech, they want their existing solutions to work better together.
That’s why I’m excited about the launch of Sales Navigator for Microsoft Teams. We’re bringing LinkedIn’s B2B network intelligence directly into sellers’ flow of work, with real-time alerts that help them spot the moments that matter, from a key decision-maker changing roles to a new contact joining an account.
Check it out and let me know what you think in the comments.
https://lnkd.in/ItWorksWhereYouWorklike 150celebrate 33love 8insightful 5funny 1support 1
“Information is the new bid” and many other gems on AI and Advertising from my teammate Tim Frank in conversation with AdExchanger
Tim Frank
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact.
I had a far-ranging conversation about the emerging AI… more
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact.
I had a far-ranging conversation about the emerging AI economy with Allison Schiff at AdExchanger about what that means for brands, publishers, and commerce.
We covered:
• The three eras of the internet: human, LLM, and agentic, and how that plays out for brand discoverability
• How bot traffic overtaking human traffic changes the discovery equation
• The reality that information quality is becoming the new bid
• That interviewing AI models is an important component of market research
• Why open standards, such as the Universal Commerce Protocol are so critical to give AIs the ability to take action
The shift can sound abstract, but my family experienced a small version of it this summer. We used AI to find specialty shops in New York based on things we already liked. It narrowed the options and helped us plan. Then we did the human part: walked around, explored, and bought a little more than planned. :)
That balance of spending less time navigating complexity and more time enjoying the experience is where this gets interesting.
Links:
• Article: https://lnkd.in/gBKhTPe5
• YouTube: https://lnkd.in/gR4dsnaxlike 24celebrate 3love 1
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the… more
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the most effective way to do it.
And as AI changes how people find information, one thing hasn't changed: people trust people. That's why the smartest companies are partnering with trusted voices like Allie K. Miller, Bernard Marr and Meghana Dhar, who are already influencing the next generation of buyers.
Check out the research here and let me know how you are earning the trust of the next generation of buyers:
https://lnkd.in/eDu8ezVTlike 8,552love 188insightful 110celebrate 68support 50funny 2
We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are… more
We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are increasingly using Thought Leader Ads to amplify trusted voices — whether those are employees, customers or industry experts. We’ve seen adoption grow nearly 40% year over year.
Rippling is a great example. They activated more than 300 customers to share their experiences with its AI products and promoted those perspectives with Thought Leader Ads – driving 5.8x ROI and 38% higher engagement rates vs. LinkedIn benchmarks. You can learn more about Rippling’s experience here - https://lnkd.in/gRZaydtM.like 95celebrate 7insightful 7love 1
