Sharing some behind the scenes footage of a great Talent Connect event this week. Kudos to the team for putting together a great experience.
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It's usually about learning longest, rather than fastest. Plateauing is the enemy.
Andreas von der Heydt
Once you realize that every stage in life comes with its own daunting storms and wonderful sunshine, you'll enjoy and live it to the fullest.
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Job applications are up, but honing on the right people with the right skills has never been harder. I'm excited to introduce Hiring Assistant 2... our newest version of the world's best AI recruiting product. Thanks to Isabelle Bousquette at The Wall Street Journal for the conversation.
https://lnkd.in/gDgAC6PT
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Owning our technology stack end-to-end enables us to optimize every layer - something that becomes increasingly important as we deploy ever-hungrier AI workloads. When we decided to double down on our own data centers and infrastructure rather than continue… more
Owning our technology stack end-to-end enables us to optimize every layer - something that becomes increasingly important as we deploy ever-hungrier AI workloads. When we decided to double down on our own data centers and infrastructure rather than continue migrating to Azure, it really came down to timing and scale. Azure was growing at an incredible rate (and still is!) because customer demand was going through the roof, and LinkedIn was seeing its own skyrocketing growth at the same time. Building fresh for the platform we needed was the right strategic bet for LinkedIn's future. While the internet's ChatGPT moment hadn't happened yet, we already saw companies like Meta reaping the benefits of developing larger and larger AI models, and the leverage from the systems they were building to support them. We bet on building that same kind of foundation ourselves and years later, the payoff is that our engineers can design entire systems end-to-end: intelligently splitting inference workloads across GPUs and CPUs, distilling large models into smaller ones that are very good at solving a specific optimization problem, and going as deep as writing our own GPU kernels with Liger Kernel to squeeze more out of every training run. Owning all of this made our teams more disciplined and more creative at the same time.
Thanks to Frederic Lardinois for a great conversation at the WeAreDevelopers Conference - video to come!like 73celebrate 7love 6insightful 2
Thank you to The Wall Street Journal for sharing our new verification offerings and how we are working to fight fake members and jobs on our platform every day. It's an uphill battle but we are in it to win it for workers.
https://lnkd.in/g37XQ83N
The Wall Street Journal
Americans’ anger with fraud in the job search is reaching a fever pitch. Now, LinkedIn is rolling out new tools to help users figure out what is real—and avoid… more
Americans’ anger with fraud in the job search is reaching a fever pitch. Now, LinkedIn is rolling out new tools to help users figure out what is real—and avoid handing over money or their résumés to scammers.
The new levers, which the company plans to release this month, focus on verification, a system through which users can submit government identification and their professional email addresses. In turn, their profiles display a check mark, giving it a sign of authenticity.
The company says it stops tens of millions of fake members who could scam users by posing as recruiters. Still, some slip through the cracks.
The LinkedIn update fills a hole that scammers have used to wrest job seekers’ data and sometimes their cash. Some scammers list themselves as employees of companies where they have never worked. A desperate job seeker might not fact-check that affiliation and, thrilled to be contacted by the purported recruiter, send over her résumé or pay for consulting services to improve her chances at getting a job.
🔗 Read more: https://on.wsj.com/4rvnBdmOne of those should have done it years ago changes, but you can now see featured creators in the news module. Hour by hour to a better product ...
Through 17 years of working at LinkedIn, I think I’ve interviewed thousands of candidates and there are a few things that consistently surprise people about us. From operating our own datacenters to our traffic scale to the innovation we're doing with AI… more
Through 17 years of working at LinkedIn, I think I’ve interviewed thousands of candidates and there are a few things that consistently surprise people about us. From operating our own datacenters to our traffic scale to the innovation we're doing with AI across both consumer and enterprise, it's a pretty remarkable range.
I recently sat down with Tim Jurka and Wenjing Zhang to discuss some of the technical challenges we're tackling that aren’t always obvious from the outside.
Check it out!like 126love 27celebrate 9insightful 5support 1
Having a verified profile is important on LinkedIn. We're launching new features to make verification more accessible and trustworthy.
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So proud to be part of LinkedIn and Microsoft and the ad industry for showing you can do well while doing good. Hat-tip team 🎩!
Rachel Steinberg
Never have I ever had so much fun embarrassing myself in front of teammates, colleagues, and ad industry professionals!! Even better that it was for such a… more
Never have I ever had so much fun embarrassing myself in front of teammates, colleagues, and ad industry professionals!! Even better that it was for such a good cause, The Valerie Fund!
I think it's safe to say that LinkedIn and Microsoft Advertising's first-ever "CAREoke for the Kids" team was a rousing success - a top three finish, tons of funds raised, and a million ideas of how to take home the trophy next year, given how competitive we are.
Huge kudos to my teammates Melissa Perrier Alejandra Wichmann Danielle Berman Jamie Heckelman Michael Katz Ellie Weed Miller Fahey, our fearless leader and cheerleader Matthew Derella, our team captain extraordinaire Melissa Sales, our plant aka judge Zach Christensen-Mohammed, and everyone that came out and supported!
Full video is available with bribes...Show 25 more
Andrew Chimka
LinkedIn's Hiring Pro continues to get better and better. One of my favorite new features is the ability to work together to find the applicants you're the… more
LinkedIn's Hiring Pro continues to get better and better. One of my favorite new features is the ability to work together to find the applicants you're the most excited about hiring. Hiring Pro has the full context on your entire workflow and works side-by-side. You can ask to re-evaluate all of your applicants in seconds if you think of a new requirement, and even put your top applicants into a table to easily compare. Try it - we'd love to hear your feedback!
https://lnkd.in/ghrt_PKCWhat are your can't miss business, tech or culture podcasts?
I'll go first:
*The Daily --> what's happening in the world
*Pivot --> perspective / insight on the biggest news in tech
*Song Exploder --> storytelling
*Decoder with Nilay Patel --> the leaders… more
What are your can't miss business, tech or culture podcasts?
I'll go first:
*The Daily --> what's happening in the world
*Pivot --> perspective / insight on the biggest news in tech
*Song Exploder --> storytelling
*Decoder with Nilay Patel --> the leaders building the tech
*Hello Monday with Jessi Hempel --> new perspective on how to work
Anyone have recommendations I should add to my list? Need to keep things fresh and expand my circle.We're keeping at it on reducing AI slop.
-There's a new proofread feature. Many people go to AI to double check their work, but leave with a fully rewritten post. The new addition helps proofread and clarify while keeping your voice.
-We continue to take… more
We're keeping at it on reducing AI slop.
-There's a new proofread feature. Many people go to AI to double check their work, but leave with a fully rewritten post. The new addition helps proofread and clarify while keeping your voice.
-We continue to take what we’ve learned from your AI slop reports to improve AI slop detection and update our classifiers. This includes improving the ways we identify low-quality AI slop images (a key content type associated with AI slop).
-We’re also giving members more places to tell us when they see AI slop beyond the feed, including messaging.Business moves fast and your relationships need to keep up! 🚀
Someone gets promoted. A new decision-maker joins. Your champion takes a new role. And suddenly the account you thought you knew looks pretty different.
So we are bringing Sales Navigator into… more
Business moves fast and your relationships need to keep up! 🚀
Someone gets promoted. A new decision-maker joins. Your champion takes a new role. And suddenly the account you thought you knew looks pretty different.
So we are bringing Sales Navigator into Microsoft Teams. Instead of asking people to go looking for what changed, the changes come to them, right where they’re already working. NICE!
The best sales teams aren’t working from last quarter’s picture of a customer. They’re up on what’s happening right now. #ItWorksWhereYouWorkI spend a lot of time speaking to Chief Revenue officers and growing faster is by far the most consistent theme.
The other? How to build the right tech stack to help their teams be more successful. And they don't want more tech, they want their existing… more
I spend a lot of time speaking to Chief Revenue officers and growing faster is by far the most consistent theme.
The other? How to build the right tech stack to help their teams be more successful. And they don't want more tech, they want their existing solutions to work better together.
That’s why I’m excited about the launch of Sales Navigator for Microsoft Teams. We’re bringing LinkedIn’s B2B network intelligence directly into sellers’ flow of work, with real-time alerts that help them spot the moments that matter, from a key decision-maker changing roles to a new contact joining an account.
Check it out and let me know what you think in the comments.
https://lnkd.in/ItWorksWhereYouWorkA few observations after a couple weeks with the new set of personal agents (Muse, Instinct, OAI, etc.):
- These agents are going to save us time by knowing a lot about us. Trust is earned, but even without handing over access to my email, it's clear an… more
A few observations after a couple weeks with the new set of personal agents (Muse, Instinct, OAI, etc.):
- These agents are going to save us time by knowing a lot about us. Trust is earned, but even without handing over access to my email, it's clear an agent can simplify booking a restaurant with basic context on my family, what time we eat, our favorite places, etc.
- Our agents will know each of us, but will not know everything about the world; for example, which restaurant has a table. So they will need many connectors to the world.
- The most important 'ux' element for any site that connects with personal agents will be agent management. When thousands of personal agents call the local sushi restaurants as soon as reservations open, who gets the table, how do you manage no-shows, and how do you even know which agent is real?
- There is a whole series of agent management mechanisms that will be developed over the next few weeks/months to solve these problems.
- Many places without these mechanisms are going to get flooded by these agents. They can opt out, but will lose demand. So there will be a healthy market for solutions that successfully use AI to manage AI.“Information is the new bid” and many other gems on AI and Advertising from my teammate Tim Frank in conversation with AdExchanger
Tim Frank
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact.
I had a far-ranging conversation about the emerging AI… more
AI is changing every layer of the internet: how people discover, evaluate, and ultimately transact.
I had a far-ranging conversation about the emerging AI economy with Allison Schiff at AdExchanger about what that means for brands, publishers, and commerce.
We covered:
• The three eras of the internet: human, LLM, and agentic, and how that plays out for brand discoverability
• How bot traffic overtaking human traffic changes the discovery equation
• The reality that information quality is becoming the new bid
• That interviewing AI models is an important component of market research
• Why open standards, such as the Universal Commerce Protocol are so critical to give AIs the ability to take action
The shift can sound abstract, but my family experienced a small version of it this summer. We used AI to find specialty shops in New York based on things we already liked. It narrowed the options and helped us plan. Then we did the human part: walked around, explored, and bought a little more than planned. :)
That balance of spending less time navigating complexity and more time enjoying the experience is where this gets interesting.
Links:
• Article: https://lnkd.in/gBKhTPe5
• YouTube: https://lnkd.in/gR4dsnaxThis is a version of unbundling, which happens all the time in markets and can be incredibly strategically disruptive… the most valuable components of a product are carved out and performed by a faster/cheaper/better solution. I think Ethan is right to call… more
This is a version of unbundling, which happens all the time in markets and can be incredibly strategically disruptive… the most valuable components of a product are carved out and performed by a faster/cheaper/better solution. I think Ethan is right to call out this trend for certain jobs, which will shine a light on which parts of the job are truly valued (and paid for) by the market… because it’s not always what we think at face value. Are universities paying mathematicians for proofs or teaching?Ethan Mollick
What you are seeing in math right now is a consequence of the jagged frontier, and a precursor of what is to come in other professions. Yes, mathematicians do… more
What you are seeing in math right now is a consequence of the jagged frontier, and a precursor of what is to come in other professions. Yes, mathematicians do math, but they also have other tasks they view as important (mentor students, maintain a scientific community, safeguard the future of a field, foster a love of math) that AI can't do
At least one worry that mathematicians seem to have is that by focusing on the flashiest, most obvious element of what mathematicians do (make proofs), the AI companies are damaging the other tasks that AI can't do. AI can discover superhuman proofs, but that is not all that the math profession is about, and actually can undermine and reduce the attention to the other aspects of the job that are important to mathematicians. It becomes harder to defend the value of the many other tasks mathematicians do to the outside world if the most visible part is taken away.
I suspect we will see more of this across fields and professions that will increasingly be forced to help people understand that their jobs consist not only the most visible tasks that AI can do, but also tasks that the AI cannot do or does badly.like 83love 7insightful 7support 4
Clicked this link on a whim this morning and after 5 minutes I was completely sucked in. I always love hearing how people at the top of their craft actually work… especially when the biggest breakthroughs are sometimes totally accidental. If you’ve got an… more
Clicked this link on a whim this morning and after 5 minutes I was completely sucked in. I always love hearing how people at the top of their craft actually work… especially when the biggest breakthroughs are sometimes totally accidental. If you’ve got an hour this weekend and love pop music, have a listen. The stories behind Moves Like Jagger (Maroon 5) and Diamonds (Rhianna) alone are worth it.
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We’re testing a new design on the top of the feed:
-The Network tab helps you stay connected to your network, ie the people you have explicitly connected or followed. We all want more real connection with real people, and we hope this plays a small part in… more
We’re testing a new design on the top of the feed:
-The Network tab helps you stay connected to your network, ie the people you have explicitly connected or followed. We all want more real connection with real people, and we hope this plays a small part in rebuilding that world.
-The For You tab helps you stay informed. We’re all trying to make sense of the world, and we hope this plays helps more people from real practitioners inside and outside your network.
There’s more to come here too, but wanted to provide some context if you're seeing something new this weekend :)Something I’ve come to notice over the years:
The most truly talented people are often the easiest people to work with. Maybe that’s not a coincidence.
Thoroughly enjoyed spending time with a group of creators in Bengaluru last month. The common theme was sharing real experiences rather than perfect outcomes. Thanks Unnati Bagga, Dhairya Gangwani, Shivanshi Shivhare, Loveena Kamath, Dev Raj Saini and Mahima… more
Thoroughly enjoyed spending time with a group of creators in Bengaluru last month. The common theme was sharing real experiences rather than perfect outcomes. Thanks Unnati Bagga, Dhairya Gangwani, Shivanshi Shivhare, Loveena Kamath, Dev Raj Saini and Mahima Hans for the thoughtful discussion. Looking forward to more of your content on LinkedInlike 368love 50celebrate 15support 6insightful 1
I almost didn't get my first job in comms.
Actually, I didn't. They rejected me. But I never got the rejection letter, so after a couple of weeks I assumed it got lost in the mail and applied again. They brought me in for an interview and hired me because… more
I almost didn't get my first job in comms.
Actually, I didn't. They rejected me. But I never got the rejection letter, so after a couple of weeks I assumed it got lost in the mail and applied again. They brought me in for an interview and hired me because they were impressed I applied again after a no.
If that rejection letter had reached me, I'd never have applied again. I'd have taken that no as a no, forever.
Every job I've had since came through a connection. Literally every job. So when Yasmin Rufo at BBC asked me how careers really get built, that's my honest answer: a no isn't a no, it's a not right now. This story didn't make the final cut so consider this the bonus footage for my professional community on LinkedIn
Invest in your network before you need it. Check out Yamin's great story, including the people on the street interviews, below.AI is helping mathematicians make real progress on Navier-Stokes. A problem that has resisted humans for generations.
Super cool. But that’s not how a billion people are going to decide if AI matters.
They’re going to decide it matters when it gives them… more
AI is helping mathematicians make real progress on Navier-Stokes. A problem that has resisted humans for generations.
Super cool. But that’s not how a billion people are going to decide if AI matters.
They’re going to decide it matters when it gives them time back. When Sunday night isn’t spent doing expense reports. When a five-step approval becomes one step. When a doctor catches a disease earlier. When a kid anywhere in the world gets access to a great teacher. When healthcare gets better and more affordable.
Kevin Scott put it this way:
“A.I. is one of the most powerful things humans have ever invented for improving the quality of life of everyone, but it will take time. It should take time. We've always tackled super-challenging problems through technology. And so, we can either tell ourselves a good story about the future or a bad story about the future, and, whichever one we choose, that's probably the one that'll come true.”
The question is what we choose to do with it.
I think the best companies start with a vision: What is the world we want this technology to help create?
Then work backwards... Build toward that vision AND put the safeguards in place to do it responsibly.
The answer isn’t to start from fear, or to ignore the risks. It’s to be clear about the future we want, and build toward it with safeguards from the start.
This is a time for real leadership. Technical brilliance matters enormously. But so do judgment, experience, empathy, and an understanding of how businesses and institutions actually work, and how change actually lands on people.
The technology isn’t going to decide what kind of future we build with it. We will.worth a watch if you want hear directly from the ceo of Anthropic and Marc Benioff talk about the what the leading company in AI is doing about safety by adjusting the pacing of their development.
Salesforce
Live: Dario Amodei x Marc Benioff. The Anthropic co-founder & CEO joins us at Dreamforce for a conversation worth hearing. ☁️
Women enter the workforce at nearly the same rate as men. Yet by the time C-suite leadership opportunities emerge, that representation is cut in half.
ALERT!! New data from LinkedIn's Economic Graph in the World Economic Forum’s Global Gender Gap Report… more
Women enter the workforce at nearly the same rate as men. Yet by the time C-suite leadership opportunities emerge, that representation is cut in half.
ALERT!! New data from LinkedIn's Economic Graph in the World Economic Forum’s Global Gender Gap Report shows women hold 46% of entry-level roles across 57 economies, but only 23% of C-suite positions. After a decade of limited gains, progress in women’s leadership has now stalled for four consecutive years.
And it's not only showing up in leadership pipelines. LinkedIn members identifying as founders have more than tripled since 2022, yet women’s share remains stuck at just 28%, and those female founders are less likely to have AI skills than their male counterparts.
To me, this challenge isn’t about a lack of ambition or talent. It's a signal that too many of the systems that shape who advances, who leads, and who gets to build companies are broken. WE MUST FIX THIS!!!
The good news? We know what DOES work. Focusing on coaching and skills development, sponsoring high-performing women, and ensuring accountability exists at senior levels is critical to bringing more women into the equation.
See the full report for more: https://lnkd.in/g8At6pFVLinkedIn Hiring Assistant now in YOUR language!!
We are now live in Spanish, Portuguese, Italian and Dutch, alongside recent launches in English, French and German. That's seven languages in total and we love helping recruiters find the best talent fast all… more
LinkedIn Hiring Assistant now in YOUR language!!
We are now live in Spanish, Portuguese, Italian and Dutch, alongside recent launches in English, French and German. That's seven languages in total and we love helping recruiters find the best talent fast all over the world!
https://lnkd.in/gDfjyAdS
#LinkedInHiringAssistantFun chat with Benjamin Chipman at LinkedIn HQ about the questions GenZ has about networking but can be afraid to ask...
Benjamin Chipman
GenZ in the workplace this, GenZ in the workplace that.
LinkedIn saw that everyone had so much to say about how we as GenZ show up in the workplace that they… more
GenZ in the workplace this, GenZ in the workplace that.
LinkedIn saw that everyone had so much to say about how we as GenZ show up in the workplace that they invited me out to headquarters in Mountain View, CA to ask the questions to the man in charge-- CEO Daniel Shapero.
Dan and I got to talk honestly about what’s happening with early career opportunities and how to create experiences for yourself in a changing work climate.
We also talked about the elephant in the room… what AI means for professionals navigating their first jobs.
The biggest takeaways I’m leaving with?
1️⃣ Be generous with your experience.
⏩ Share your learnings and what it took for you to get there. That doesn't have to mean posting if you’re not ready for that. Comment and engage to maintain your connections and celebrate wins alongside others.
2️⃣ ”Connectionmaxxing” (as the Gen Alphas are calling it) doesn’t do much for ya in terms of creating opportunity. Those 500+ connections should be people you’ve actually engaged with, not just strangers on the internet.
⏩ Cultivating meaningful relationships will always bring you more value than spray-and-pray connecting.
3️⃣ There are fewer entry level jobs, we’re not imagining that… but the data suggest it’s not necessarily AI’s fault. Interest rates are actually the more likely culprit.
⏩ Standing out obviously matters more than ever, but using AI to apply for more jobs isn’t the solution. What is working, is investing in the human relationships that undergird every employment decision.
Can’t wait to share the full interview with you soon 😀 #LinkedInPartner #GenZintheWorkplace #Postgrad #EarlyCareer #GenZlike 83love 13celebrate 8insightful 5support 4
It's college football season for all who celebrate! My Oregon Ducks had a wobbly first game, but I'm so invested in my team that there's no stopping now.
If you see me at work and are a fellow college football fan, please stop me to have all the "Did you… more
It's college football season for all who celebrate! My Oregon Ducks had a wobbly first game, but I'm so invested in my team that there's no stopping now.
If you see me at work and are a fellow college football fan, please stop me to have all the "Did you see the Michigan win over Western Michigan??" or "How did the Buff's pull that win out?" chatter. Just know that if you put a quarter in, you'll have to let the conversation play out.📣 Mark your calendars! Talent Connect Show is almost here! 📣
Work is changing fast, and AI is turning up the speed. It's reshaping how we do our jobs, hire talent and grow businesses. Exciting? Absolutely! A little overwhelming too? Also yes! 😊
Join us… more
📣 Mark your calendars! Talent Connect Show is almost here! 📣
Work is changing fast, and AI is turning up the speed. It's reshaping how we do our jobs, hire talent and grow businesses. Exciting? Absolutely! A little overwhelming too? Also yes! 😊
Join us for this virtual two-day event bringing together HR and recruiting professionals to explore what’s now and what's next in talent and hiring.
You’ll hear from powerhouse speakers like Brené Brown, Leland Melvin, & Daniel Shapero.
Register here and share what you learn! https://lnkd.in/gDHR3amz #TalentConnectNFL kicks off tonight. So cool to see Seahawks analyst Brian Eayrs and other coaches across the league are using Copilot in Excel on the sidelines this season.
Will Excel’s Brian Jones end up being the Seahawks MVP this year 😄
https://lnkd.in/g7EECTE4
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the… more
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the most effective way to do it.
And as AI changes how people find information, one thing hasn't changed: people trust people. That's why the smartest companies are partnering with trusted voices like Allie K. Miller, Bernard Marr and Meghana Dhar, who are already influencing the next generation of buyers.
Check out the research here and let me know how you are earning the trust of the next generation of buyers:
https://lnkd.in/eDu8ezVTThe Openreserve team led by Dee Choubey had a major milestone this past week earning conditional approval from regulators to be a full service US bank that offers real-time settlement across fiat and blockchain rails, direct Federal Reserve connectivity,… more
The Openreserve team led by Dee Choubey had a major milestone this past week earning conditional approval from regulators to be a full service US bank that offers real-time settlement across fiat and blockchain rails, direct Federal Reserve connectivity, tokenized deposits, and GENIUS Act-designed payment stablecoin infrastructure.
At its heart, it provides a critical combination of technology and trust. it offers continuous capital to flow -- without the friction of borders or time zones. All transactions are verified and the bank is regulated. Great video below that brings it to life.
It's an emerging space and excited to be connected to the amazing team building for the future.Dee Choubey
Introducing Openreserve, a blockchain native de-novo digital bank, finally out of stealth. This week the Office of the Comptroller of the Currency (OCC)… more
Introducing Openreserve, a blockchain native de-novo digital bank, finally out of stealth. This week the Office of the Comptroller of the Currency (OCC) granted conditional approval of our full-service U.S. national bank charter application.
Preliminary conditional approval to charter a de novo national bank is a privilege our team does not take lightly. It is a significant milestone and the beginning of the most demanding phase of the work.
We're building toward real-time settlement across fiat and blockchain rails, direct Federal Reserve connectivity, tokenized deposits, and GENIUS Act-designed payment stablecoin infrastructure.
Thank you to the entire OpenReserve team, our board, investors, and to the OCC who ran a rigorous review. More to come!
See what we are building: https://openreserve.aiPart 2 of my conversation with Dhairya Gangwani , from my visit to India a few weeks ago. Enjoyed sharing my thoughts on both my own career as well as how AI is changing the game on leadership and work.
Dhairya Gangwani
13+ years at LinkedIn. 8 different roles!
A career that has been anything but linear.
Archana Sekhar's journey is a reminder that growth doesn’t always… more
13+ years at LinkedIn. 8 different roles!
A career that has been anything but linear.
Archana Sekhar's journey is a reminder that growth doesn’t always require changing companies. Sometimes, it comes from continuously reinventing yourself within one.
In Part 2 of our conversation, we discuss the human skills that will matter even more in the AI era, the career rule she would rewrite for professionals in India, and lessons from her unconventional journey.
Because in a world powered by AI, our most human skills may become our greatest advantage.
What was your biggest learning from this video?
Let us know in the comments 👇We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are… more
We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are increasingly using Thought Leader Ads to amplify trusted voices — whether those are employees, customers or industry experts. We’ve seen adoption grow nearly 40% year over year.
Rippling is a great example. They activated more than 300 customers to share their experiences with its AI products and promoted those perspectives with Thought Leader Ads – driving 5.8x ROI and 38% higher engagement rates vs. LinkedIn benchmarks. You can learn more about Rippling’s experience here - https://lnkd.in/gRZaydtM.
