Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers? Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the… more
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers? Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the most effective way to do it. And as AI changes how people find information, one thing hasn't changed: people trust people. That's why the smartest companies are partnering with trusted voices like Allie K. Miller, Bernard Marr and Meghana Dhar, who are already influencing the next generation of buyers. Check out the research here and let me know how you are earning the trust of the next generation of buyers: https://lnkd.in/eDu8ezVT8,970 reactions · 405 comments · 156 repostsOpen on LinkedIn