We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are… more
We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are increasingly using Thought Leader Ads to amplify trusted voices — whether those are employees, customers or industry experts. We’ve seen adoption grow nearly 40% year over year.
Rippling is a great example. They activated more than 300 customers to share their experiences with its AI products and promoted those perspectives with Thought Leader Ads – driving 5.8x ROI and 38% higher engagement rates vs. LinkedIn benchmarks. You can learn more about Rippling’s experience here - https://lnkd.in/gRZaydtM.like 95celebrate 7insightful 7love 1
Let’s flip the networking script: What’s actually helpful when you’re just starting out in your career?
To help me figure it out, I went to Samantha Silva, one of our interns this summer, and asked her to help me learn what networking means for gen z. No… more
Let’s flip the networking script: What’s actually helpful when you’re just starting out in your career?
To help me figure it out, I went to Samantha Silva, one of our interns this summer, and asked her to help me learn what networking means for gen z. No surprise, it’s different than how I network. She shared how she thinks about who she is at work and how she still brings what makes her her to the table.
But there are still commonalities, she thinks about peer networking and investing in your network before you need it. Thanks for the time and insight Sam!
OK folks, now it’s your turn. What’s the best networking lesson you’ve learned, or a myth you’d bust?like 70love 15celebrate 4insightful 1
Gen Z is entering the B2B buying group folks!
I recently sat down with Jeff Fromm at Forbes to share our latest research on how trusted voices are reshaping B2B buying, what Gen Z expects from brands, and why human credibility is becoming increasingly… more
Gen Z is entering the B2B buying group folks!
I recently sat down with Jeff Fromm at Forbes to share our latest research on how trusted voices are reshaping B2B buying, what Gen Z expects from brands, and why human credibility is becoming increasingly valuable in an AI-driven world.
Huge thanks to Jeff for a great conversation on where B2B marketing is heading! Link in comments.like 428love 54insightful 54celebrate 44support 5funny 1
If Gen Z doesn’t trust you, they won’t buy from you!
Gen Z is joining the group that is driving B2B buying decisions, from AI tools to CRM platforms and more. Yet a generation that’s grown up constantly connected online often feels disconnected… more
If Gen Z doesn’t trust you, they won’t buy from you!
Gen Z is joining the group that is driving B2B buying decisions, from AI tools to CRM platforms and more. Yet a generation that’s grown up constantly connected online often feels disconnected professionally. Our latest research found that 72% of Gen Z feel stuck on the sidelines of their professional communities.
When professional connection feels out of reach, people look for voices they can trust. In fact, 86% of B2B marketers say Gen Z and millennial buyers trust peer recommendations and expert voices MORE than branded marketing.
We’re seeing this play out on LinkedIn through creators like Natalie (Corporate Natalie), Avni Barman and Chris Do, who are helping people learn and make more informed decisions every day.
Check out the full research. I’d love to hear from you, how are you building trust with the next generation of buyers?
https://lnkd.in/g6dWMV9alike 478love 41insightful 35celebrate 19support 3
We’ve been spending time listening to Gen Z about how they’re building professional relationships as they become more influential in the workplace. Most interesting to me was that despite growing up in a world where you build relationships on digital… more
We’ve been spending time listening to Gen Z about how they’re building professional relationships as they become more influential in the workplace. Most interesting to me was that despite growing up in a world where you build relationships on digital platforms, Gen Z don't find it easy to do this for work... which is something I want LinkedIn to improve on. I know that many of my own professional opportunities were shaped by relationships I'd invested in.
Curious what advice you’d give someone early in their career who’s trying to build professional relationships?like 1,062love 88insightful 59celebrate 21support 16funny 2
