11 of 14 posting · 67 posts · 21 Aug to 1 OctSince 1 Jul 6 weeks 4 weeks 2 weeks

Nicole Leverich

Chief Communications OfficerLinkedIn profile

7Posts

0Plain reshares

89Median reactions

11Median comments

104Median interactions

Topics

Topic	Posts	Share	Team	Execs on it
Networking and careers	2	29%	7	4
Creators and posting on LinkedIn	1	14%	2	2
Gen Z and trusted voices	1	14%	7	5
Hiring Assistant 2	1	14%	6	5
Verification and trust	1	14%	6	5

What they claim · 11

Hiring Assistant 2 was unveiled at Talent Connect 29 Sept
Applications are up and finding the right people is harder 29 Sept
The most important part of trust is knowing who is authentic 25 Sept
Verification expanded to peer verification, brand controls and off-platform partners 25 Sept
Lists her favourite podcasts 22 Sept
Every job she has had came through a connection 17 Sept
A no is a not right now 17 Sept
She follows college football 10 Sept
Gen Z networks differently but still invests in a network before needing it 3 Sept
Executives get good at LinkedIn by starting 28 Aug
LinkedIn is where the audiences that matter to the C-suite come together 28 Aug

Posts

Nicole Leverich29 SeptHiring Assistant 2

Hiring Assistant (aka LIHA 2), our newest version of the world's best AI recruiting product, got unveiled this morning at our Talent Connect conference in NYC. The challenge is real for people looking for work and for companies looking to hire with job applications up and honing in on the right people with the right skills has never being harder. So we listened to our customers and built this newest version to go deeper into the hiring process, to help every recruiter win and to give them ability to focus on the right applicants. To quote Isabelle Bousquette from today's story on LIHA 2 in the Wall Street Journal: "Artificial intelligence is complicating an already tricky hiring market in the U.S., but the same technology could also be part of the solution, according to LinkedIn CEO Daniel Shapero." (Link to story in comments.) But behind the scenes is always where the magic happens. Just minutes before everything went live, this team of comms pros, and other great folks not pictured, huddled together in a dark room way in the back of the Javits Convention Center. Together they worked through all the final details and we shared that special moment when all the work you've done becomes real. This is one of the very best parts of working in communications, experiencing the moment together as a team. Lucy Davies Lisa Chen Darlene Moustirats Andrea Roberts May Huang Megan Levinson Maggie Boezi

109 reactions · 7 comments · 2 repostsOpen on LinkedIn

Nicole Leverich25 SeptRepost with commentaryVerification and trust

The most important part of trust is knowing who is authentic. In other words, is the person you are engaging with a real person? Are they who they say they are? This week we expanded verification to help members and businesses built trust on and off LinkedIn: *Professionals can help verify each other’s experience to give people another way to build credibility through the people they’ve actually worked or studied with. *Businesses can protect their brand reputation with more controls over who is associated with their brand, including new tools to address inaccurate employee associations. *LinkedIn verified identities can travel to more places off LinkedIn, with Truecaller and PeerSpot joining the growing list of ‘Verified on LinkedIn’ partners. Get verified on LinkedIn or read more in this article from the Wall Street Journal.

The Wall Street Journal

Americans’ anger with fraud in the job search is reaching a fever pitch. Now, LinkedIn is rolling out new tools to help users figure out what is real—and avoid… more

Americans’ anger with fraud in the job search is reaching a fever pitch. Now, LinkedIn is rolling out new tools to help users figure out what is real—and avoid handing over money or their résumés to scammers. The new levers, which the company plans to release this month, focus on verification, a system through which users can submit government identification and their professional email addresses. In turn, their profiles display a check mark, giving it a sign of authenticity. The company says it stops tens of millions of fake members who could scam users by posing as recruiters. Still, some slip through the cracks. The LinkedIn update fills a hole that scammers have used to wrest job seekers’ data and sometimes their cash. Some scammers list themselves as employees of companies where they have never worked. A desperate job seeker might not fact-check that affiliation and, thrilled to be contacted by the purported recruiter, send over her résumé or pay for consulting services to improve her chances at getting a job. 🔗 Read more: https://on.wsj.com/4rvnBdm

29 reactions · 2 comments · 1 repostOpen on LinkedIn

Nicole Leverich22 Sept

What are your can't miss business, tech or culture podcasts? I'll go first: *The Daily --> what's happening in the world *Pivot --> perspective / insight on the biggest news in tech *Song Exploder --> storytelling *Decoder with Nilay Patel --> the leaders building the tech *Hello Monday with Jessi Hempel --> new perspective on how to work Anyone have recommendations I should add to my list? Need to keep things fresh and expand my circle.

50 reactions · 43 comments · – repostsOpen on LinkedIn

Nicole Leverich17 SeptNetworking and careers

I almost didn't get my first job in comms. Actually, I didn't. They rejected me. But I never got the rejection letter, so after a couple of weeks I assumed it got lost in the mail and applied again. They brought me in for an interview and hired me because they were impressed I applied again after a no. If that rejection letter had reached me, I'd never have applied again. I'd have taken that no as a no, forever. Every job I've had since came through a connection. Literally every job. So when Yasmin Rufo at BBC asked me how careers really get built, that's my honest answer: a no isn't a no, it's a not right now. This story didn't make the final cut so consider this the bonus footage for my professional community on LinkedIn Invest in your network before you need it. Check out Yamin's great story, including the people on the street interviews, below.

160 reactions · 18 comments · – repostsOpen on LinkedIn

Nicole Leverich10 Sept

It's college football season for all who celebrate! My Oregon Ducks had a wobbly first game, but I'm so invested in my team that there's no stopping now. If you see me at work and are a fellow college football fan, please stop me to have all the "Did you see the Michigan win over Western Michigan??" or "How did the Buff's pull that win out?" chatter. Just know that if you put a quarter in, you'll have to let the conversation play out.

28 reactions · 4 comments · – repostsOpen on LinkedIn

Nicole Leverich3 SeptGen Z and trusted voices Networking and careers

Let’s flip the networking script: What’s actually helpful when you’re just starting out in your career? To help me figure it out, I went to Samantha Silva, one of our interns this summer, and asked her to help me learn what networking means for gen z. No surprise, it’s different than how I network. She shared how she thinks about who she is at work and how she still brings what makes her her to the table. But there are still commonalities, she thinks about peer networking and investing in your network before you need it. Thanks for the time and insight Sam! OK folks, now it’s your turn. What’s the best networking lesson you’ve learned, or a myth you’d bust?

90 reactions · 34 comments · 1 repostOpen on LinkedIn

Nicole Leverich28 AugCreators and posting on LinkedIn

In the realm of things I'm good at vs need to work on, I think it's clear where me on video falls. But I'm working on it and as with most things the only way to get good is to keep doing. In other words, when you watch this share feedback and as video rental stores used to say in the 90's be kind [and rewind]. But I'm not alone here. For all of us, it's true that the only way to get good is to get going. And get going on LinkedIn. This the the platform, and one of the few places, where all the audiences that matter come together. For the c-suite that's employees, customers, investors, future hires, etc. So as you push yourself and your exec to get started sharing on LinkedIn, here are a few simple things to focus on first: 1) The Follow button is your friend: On your profile flip the primary connection option from connect to follow. You'll save connections for people you know in real life and growing a following allows a broader set of folks to learn from and engage with you over time. 2) Use the Featured section: This is your highlight reel, the small set of content that you want people to see first. Pin the posts, interviews or important company moments that best reflect what you care about and how you lead. 3) Just start posting and avoid the corporate speak: It's hard I know, we've been trained to talk a certain way at work. But it is the direct, authentic perspective that shows who YOU are that people want. That's what helps the audience you care about get to know the real you. Want more tips? We have a new cohort kicking off next week for our LinkedIn for Executives and Communicators program. You and your team can register here: https://lnkd.in/gd3BhbB3

89 reactions · 11 comments · 4 repostsOpen on LinkedIn