Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the… more
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the most effective way to do it.
And as AI changes how people find information, one thing hasn't changed: people trust people. That's why the smartest companies are partnering with trusted voices like Allie K. Miller, Bernard Marr and Meghana Dhar, who are already influencing the next generation of buyers.
Check out the research here and let me know how you are earning the trust of the next generation of buyers:
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We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are… more
We recently shared new research that shows nearly 9 in 10 B2B marketers believe future growth depends on influencing Gen Z and millennial decision-makers.
Many of these buyers place more trust in people than brands. So it’s no surprise that companies are increasingly using Thought Leader Ads to amplify trusted voices — whether those are employees, customers or industry experts. We’ve seen adoption grow nearly 40% year over year.
Rippling is a great example. They activated more than 300 customers to share their experiences with its AI products and promoted those perspectives with Thought Leader Ads – driving 5.8x ROI and 38% higher engagement rates vs. LinkedIn benchmarks. You can learn more about Rippling’s experience here - https://lnkd.in/gRZaydtM.like 95celebrate 7insightful 7love 1
If Gen Z doesn’t trust you, they won’t buy from you!
Gen Z is joining the group that is driving B2B buying decisions, from AI tools to CRM platforms and more. Yet a generation that’s grown up constantly connected online often feels disconnected… more
If Gen Z doesn’t trust you, they won’t buy from you!
Gen Z is joining the group that is driving B2B buying decisions, from AI tools to CRM platforms and more. Yet a generation that’s grown up constantly connected online often feels disconnected professionally. Our latest research found that 72% of Gen Z feel stuck on the sidelines of their professional communities.
When professional connection feels out of reach, people look for voices they can trust. In fact, 86% of B2B marketers say Gen Z and millennial buyers trust peer recommendations and expert voices MORE than branded marketing.
We’re seeing this play out on LinkedIn through creators like Natalie (Corporate Natalie), Avni Barman and Chris Do, who are helping people learn and make more informed decisions every day.
Check out the full research. I’d love to hear from you, how are you building trust with the next generation of buyers?
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