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Jessica Jensen3 SeptGen Z and trusted voices
Gen Z is entering the B2B buying group folks! I recently sat down with Jeff Fromm at Forbes to share our latest research on how trusted voices are reshaping B2B buying, what Gen Z expects from brands, and why human credibility is becoming increasingly… moreGen Z is entering the B2B buying group folks! I recently sat down with Jeff Fromm at Forbes to share our latest research on how trusted voices are reshaping B2B buying, what Gen Z expects from brands, and why human credibility is becoming increasingly valuable in an AI-driven world. Huge thanks to Jeff for a great conversation on where B2B marketing is heading! Link in comments.
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