"Who is real" has become the most important question on the Internet. You can't talk, let alone do business with someone, when you don't trust who they are.
We’ve made good progress here. 75 people now verify their profile every minute, adding to the 115M+… more
"Who is real" has become the most important question on the Internet. You can't talk, let alone do business with someone, when you don't trust who they are.
We’ve made good progress here. 75 people now verify their profile every minute, adding to the 115M+ members who have already verified. Along the way, we have learned a lot too. Every government manages identity differently, there is a cost to validating if a person or company is real, not all companies have work email addresses and more. Overcoming these challenges at scale is hard, but critical to get right.
We have a few new features going live to help:
1. We're enabling network verification, promoting verified members to verify connections that they worked or studied with. Obviously there are many edge cases here. Thus, we are building a series of guardrails around this, including ensuring the verifier is already verified, collecting multiple confirmations, time of connection limits, two-factor authentication requirements and more.
2. Company admins can now remove accounts that falsely claim employment from their page (fyi - this will take some time to roll out more broadly) .
3. Rather than requiring everyone to undergo separate, often lengthy, ID checks, you can choose to display your "Verified on LinkedIn" status directly on a growing list of partner platforms, now including Truecaller & PeerSpotlike 250celebrate 39love 18insightful 5support 3
Authenticity is quickly becoming one of the most valuable currencies on the internet and knowing what’s real and who you can trust matters more than ever.
That’s why I’m SO excited about where we’re taking verification at LinkedIn. More than 115 million… more
Authenticity is quickly becoming one of the most valuable currencies on the internet and knowing what’s real and who you can trust matters more than ever.
That’s why I’m SO excited about where we’re taking verification at LinkedIn. More than 115 million members are now verified, and we’re building new ways to make that trust more human and useful.
Now people who have actually worked or studied alongside you can help verify those shared experiences. Our professional stories aren’t built in isolation and the people who were there are part of what makes those stories credible!
We’re also helping companies better protect the brands they’ve worked so hard to build by making it harder for bad actors to falsely claim they work there.
More from Oscar Rodriguez on where verification is headed next: https://lnkd.in/dPHRt2c6.like 584celebrate 40love 30insightful 12support 7
We're keeping at it on reducing AI slop.
-There's a new proofread feature. Many people go to AI to double check their work, but leave with a fully rewritten post. The new addition helps proofread and clarify while keeping your voice.
-We continue to take… more
We're keeping at it on reducing AI slop.
-There's a new proofread feature. Many people go to AI to double check their work, but leave with a fully rewritten post. The new addition helps proofread and clarify while keeping your voice.
-We continue to take what we’ve learned from your AI slop reports to improve AI slop detection and update our classifiers. This includes improving the ways we identify low-quality AI slop images (a key content type associated with AI slop).
-We’re also giving members more places to tell us when they see AI slop beyond the feed, including messaging.like 522celebrate 56love 44insightful 19support 8
We’re testing a new design on the top of the feed:
-The Network tab helps you stay connected to your network, ie the people you have explicitly connected or followed. We all want more real connection with real people, and we hope this plays a small part in… more
We’re testing a new design on the top of the feed:
-The Network tab helps you stay connected to your network, ie the people you have explicitly connected or followed. We all want more real connection with real people, and we hope this plays a small part in rebuilding that world.
-The For You tab helps you stay informed. We’re all trying to make sense of the world, and we hope this plays helps more people from real practitioners inside and outside your network.
There’s more to come here too, but wanted to provide some context if you're seeing something new this weekend :)like 421celebrate 47love 38insightful 24support 6
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the… more
Here's a question I've been thinking about: how are you earning the trust of the next generation of buyers?
Our latest research finds nearly 9 in 10 B2B marketers globally believe future growth depends on influencing Gen Z, and 42% say expert voices are the most effective way to do it.
And as AI changes how people find information, one thing hasn't changed: people trust people. That's why the smartest companies are partnering with trusted voices like Allie K. Miller, Bernard Marr and Meghana Dhar, who are already influencing the next generation of buyers.
Check out the research here and let me know how you are earning the trust of the next generation of buyers:
https://lnkd.in/eDu8ezVTlike 8,552love 188insightful 110celebrate 68support 50funny 2
